About

About Apoorv Dwivedi &
The Referable Business Advisor

Meet Apoorv Dwivedi

Speaker. Strategist. Irrepressible believer in the power of referrals for accounting & advisory firms.

With 25+ years of marketing leadership under his belt, Apoorv has built, grown, and scaled marketing & business development functions inside top-tier firms — including Big 4 consultancies, credit unions, and financial institutions. He saw firsthand how many accountants are great at what they do... but lack a reliable referral engine. That’s what he solves.

Why “Referable” Matters

You can deliver excellent service, obtain results, and still be overlooked. Because without visibility, consistency, and a deliberate strategy, being excellent isn’t enough.

I built The Referable Business Advisor because I repeatedly saw firms with strong technical skills — but no system for:

Your calendar is full of ideal clients referred by others.
You’ve built a reputation as the go-to advisor in your niche.
Your practice is growing sustainably, with a steady stream of high-quality referrals.

My Story:

From Big Firms to Real Results

I began in roles where marketing, BD, and client communications were internal functions: understanding client needs, designing messaging, building brand positioning. Over time I moved deeper into strategy. About Me

I saw what works and what doesn’t in practices of all sizes — from solo CPAs to multi-partner firms. Things like: clarity of value, regular touchpoints, consistent communication, reputation management.

I founded Fixyr Marketing to bring all that to smaller and mid-size advisory practices, with honesty, simplicity, and practical advice. No fluffy marketing; what matters is what moves growth, loyalty, referrals.

What I Believe

These are the principles guiding The Referable Business
Advisor:

Honesty: Straight talk and transparent methods. I’ll tell you what will (and won't) work.
Clarity over complexity: You don’t need every tactic; You need the right ones done well.
Consistency is the secret sauce: Daily or weekly small things well done beat big, sporadic efforts.
Results you can measure: Referrals, clients, reputation — not vanity metrics.

Credentials & Recognition

25+ years in leadership marketing roles inside Big 4 consultancies, financial firms, and advisory practices
Founder at Fixyr Marketing, a consultancy focused on marketing strategy, lead generation, reputation & referral systems for accounting, bookkeeping, tax & advisory firms.
Guest instructor, speaker & author in industry forums, including MCYPE ONE, Woodard Institute, Association for Accounting Marketing, and more.

What Drives Me

When I coach or build strategy, I do it with this goal: to help you transform uncertainty into confidence; reactive marketing into referral engines; feast-and famine cycles into sustainable growth.

I want accountants, advisors, and practice owners to:

Wake up knowing referrals are not “maybe” but part of the plan
See your name come up when clients talk to their friends, colleagues, or when a business needs advice
Build a practice that reflects both what you know and how people perceive you

Let s Do This Together

If you’ve ever felt like:

Referral opportunities happen only when you get lucky
Clients aren t talking about you the way you deserve
Marketing feels complicated, inconsistent, or out of reach

... you’re not alone. I built The Referable Business Advisor for professionals like you. One who does the work,
wants to stand out honestly, and wants referrals to be something you build — not something you chase.

Ready? I’d love to work with you.

ENROLL NOW

About Apoorv Dwivedi & The Referable Business Advisor